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About Us

  

Arrona Financial knows what it takes to be a successful lender.  Since the start of our operation, our dedication to exceed your expectations and guarantee your satisfaction has made us what we are today.  From start to finish in the loan process, we provide no less than exceptional service to our most prized possessions-our customers.

 

Our purpose is simple: We exist to serve our community with real estate financing and sound advice to improve the standard of living of our clients and their families through home ownership.

 

As the only Certified Mortgage Planner in San Luis Obispo, we help our clients successfully manage their home equity to increase liquidity, safety, rate of return, and tax deductions. Unlike a traditional loan officer, our role is to help our clients integrate the loan that they select into their over-all long and short-term financial and investment plan to help minimize taxes, improve cash flow and minimize interest expense.

 

Nearly 100% of our business comes from referrals.  That means that we have some pretty satisfied clients.  Let us show you what a difference we can make in the planning of your future.

 

No one invests as much time and money in bettering their business as Arrona Financial.  We believe education is an ongoing process that never stops.  We are constantly bettering ourselves by learning from the captains of the Financial Industry so we can offer the best information to our clients.

 

Anyone can quote you a rate, but not anyone can help you plan to maximize your wealth and tax deductibility.  That is what sets us apart from our so called competition.

 

 

 

 

David M. Arrona

President and CEO

 

Born and raised in San Luis Obispo, David Arrona knew early on that he always wanted to call San Luis Obispo his home. Immediately after graduating from San Luis Obispo High School he went directly to Cal Poly to study Agricultural Engineering. His passion for appreciating how things worked and functioned was not enough to keep him in the engineering field after school due to the lack of personal relationships that came with that particular field.  What brought him to the Real Estate Industry was just that, working with people. Having grown up in San Luis Obispo, a small community, he knew what it meant and how important it is to establish personal relationships and to maintain a respectable reputation.


In fact he built his business based on his reputation of always doing what was right and putting his clients needs and goals first.  This is what he believes led him to his success within the Real Estate Finance Industry.


From his engineering background at Cal Poly, he took with him exceptional computer skills allowing him to communicate ideas and concepts to his clients that are unmatched in this field.  David generally will present to his clients utilizing Power Point presentations along with Excel Spreadsheets to help his clients understand the "big picture" in conjunction with the industry's leading mortgage specific software.


In addition to helping his clients, he also focuses on helping his referral partners with various aspects from marketing design, flier design, data base management, and time management to name a few.  He opens his doors to helping his existing referral partners (and future partners) increase business and profit with his vast resources.


David strongly believes that education is key, and he spends a majority of time learning of new concepts to share with his staff and referral partners.  He constantly is looking to improve himself and his team, so he is constantly out of town at conferences and trainings.  Upon his return he typically will have many new ideas and materials to share.


David was fortunate to have been in the business since 2001 and to have been surrounded by the best people in the business.  After his mentor Dennis DeClark passed in early 2004, he decided it was time to take what he had learned and put his twist on things.  In late 2004, David created Arrona, Inc. and a year later he opened Arrona Financial (Real Estate Lending) in downtown San Luis Obispo.  He built his business on relationships and referrals and continues to grow both.

David continues to live in San Luis Obispo, enjoys mountain biking, flying, auto racing, snow sports and the outdoors in general.

David has earned his CMPS (Certified Mortgage Planner Specialist) designation as well as CMA (Certified Mortgage Advisor).

He is proud to serve on the French Hospital Foundation Board and is a friend to the Muscular Dystrophy Association, San Luis Obispo Symphony, MS National Society and American Heart Association.  He also is an associate member of the San Luis Obispo Association of Realtors, AOPA (Aircraft Owners and Pilots Association) member, BMW Car Club of America, Porsche Club, California Association of Mortgage Brokers member and National Association of Mortgage Brokers member.



Address & Driving Directions:
975 Osos Street, San Luis Obispo, CA 93401

Voice: 805-544-0160

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